A marketing plan is a strategic document for a company’s sales, advertising, and other marketing efforts, serving as a blueprint to meet stated objectives within a specified time period. What a marketing plan isn’t: A lengthy formal document that gets filed away never to be seen again or, worse yet, an unwritten plan that resides in one person’s mind.
A marketing plan can take very simple forms of bullet points, graphs and budget outlines. It doesn’t have to be intimidating or elaborate, and anybody can build a marketing plan with a little professional guidance.
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