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New initiative launched to highlight benefits of coal to St. Louis Region

A new advertising campaign launched today highlights the vital role that clean coal plays in keeping St. Louis skies blue and energy bills low.  The multi-media campaign consists of billboards, bus signage and radio spots and aims to educate St. Louisans on the economic and environmental benefits of today’s coal-fueled electricity.

The campaign touts “Today’s Coal.  Blue Skies.  Life Empowered.” and is sponsored by Peabody Energy.  It spotlights the fact that coal leads to low-cost electricity that powers the economy, creates jobs and helps family budgets. The campaign also celebrates the substantial emissions improvements made in recent decades to clear St. Louis skies.

“More than 80 percent of Missouri’s electricity is powered by coal and, in turn, our state’s electricity rates are among the lowest in the United States. By comparison, Californians pay electricity rates more than 60 percent greater than those in our state,” said Peabody Energy Chairman and Chief Executive Officer Gregory H. Boyce. “And tremendous progress has been made in improving the emissions profile for coal. Since 1970, key emissions rates from U.S. coal plants have decreased 90 percent, as related coal use has increased 170 percent.”

Click here to listen to the campaign’s radio advertisement.

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