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  • Writer's pictureAIM Team

Microsoft purchases LinkedIn for $26.2 billion

Popular professional networking website, LinkedIn, now has a new and exceptionally lucrative owner: Microsoft.

The acquisition has already raised speculation of future changes to be made on the website. Video optimization, unsurprisingly, is at the top of the list. In 2011, Microsoft acquired Skype Communications, a free, highly successful video-chat program. Skype also happens to be a major platform for employers screening candidates who cannot be physically present during the interview process. Coincidence? Probably not.

“We have some pretty top secret video projects in the works that I can’t talk about,” said Alex Rynne, the online and social media voice for LinkedIn. “But I’m really excited about what’s coming.”

LinkedIn also serves as a platform for user-generated content, a great way to recruit and be recruited for jobs. A video project could range anywhere from embedding Skype into the site to enabling more vibrant ways to showcase your business. Most likely, it means all of the above.



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