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Johnny Morris, Bass Pro Shops receive U.S. Army’s Highest Civilian Honor, The National Service Award


November 11, 2022 - The Association of the United States Army (AUSA) announced on October 12, 2022, the awarding of its prestigious National Service Award to Bass Pro Shops and its founder, noted conservationist Johnny Morris. Presented in recognition of exemplary service and demonstrated enduring support to the American Soldier and the United States Army community, the National Service Award honors Johnny and Bass Pro Shops’ decades-long commitment to supporting veterans.

Bass Pro Shops and Cabela’s have a long history of support for America’s veterans. This commitment stems from the passion of Johnny Morris, whose father, John A. Morris, served in World War II and fought in the Battle of the Bulge.


For decades, Bass Pro Shops and Cabela’s have been committed to hiring those who have served our nation. Currently more than 2,600 of Bass Pro Shops and Cabela’s Outfitters are veterans or active-duty military personnel. Bass Pro Shops and Cabela’s also actively support veterans’ causes and the United States Army community in a variety of ways.


Partnering with the organization Helping a Hero, Bass Pro Shops is improving the lives of disabled American veterans and their families across the country. Through this partnership, Bass Pro Shops paid the mortgage on 10 specially adapted homes for disabled veterans and issued a challenge grant to fund 25% of the construction cost on the next 100 homes built by the organization.


Last year, with the support of customers across the country, Bass Pro Shops donated $300,000 to Folds of Honor, an organization that provides educational scholarships to the families of fallen U.S. soldiers. Bass Pro Shops and Cabela’s also host a diversity of programs and events, including annual Fishing Dreams outings, being primary sponsor for the Shadow Warrior Project’s golf tournaments, and the 2021 Missouri Veterans Fishin’ Contest, that connect veterans with outdoor experiences. Earlier this year, Morris offered a free day away to more than 500 soldiers at Missouri’s Fort Leonard Wood, providing a visit to the Wonders of Wildlife National Museum and Aquarium for soldiers unable to be with their families during holiday block leave in December.


“My personal respect and gratitude for veterans is deeply rooted. It has been shared by my entire family, especially my dad, John A. Morris,” Morris said. “Growing up as a kid in Missouri, where I learned to hunt and fish, I always knew my father had served in the armed services. It wasn’t until much later in life that he shared with me that he fought in the Battle of the Bulge – one of the most intense conflicts of World War II. I am proud of my dad. His memory serves as an enduring reminder of the selfless courage shared by all who serve our country.”


Bass Pro Shops and Cabela’s have done other things to support our veterans. Click here to read the full story from their website.


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